The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1994 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:
Provide a safe, family-friendly experience in downtown Watsonville.
Recognize the largest and most valuable crop in the Pajaro Valley; and
Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.
Thank you to all who joined us in 2023 for a berry fun-filled weekend of great food, entertainment, and amazing art! Information for 2024 will be available Spring 2024!
Thank you 2023 Sponsors
🍓 Calling all strawberry festival attendees 🍓
We want to hear your feedback! Please take a moment to complete our survey and help us create an even sweeter festival next year! Thank you. We can't wait to hear your feedback!
Our vendor spaces for this year's festival are being managed by our community partners. Interested vendors can contact the following:
Art Vendors: Monica Galvan - firstname.lastname@example.org
Food & Retail Vendors: Jesus Madrigal - email@example.com
Retail Vendors: Victor Garcia - firstname.lastname@example.org