Watsonville Strawberry Festival

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About the Watsonville Strawberry Festival

The Watsonville Strawberry Festival traces its roots to the Watsonville Strawberry Dessert Festival that was founded in 1994 to help downtown Watsonville recover from the Loma Prieta earthquake. The Festival now exists to:

  • Provide a safe, family-friendly experience in downtown Watsonville.
  • Recognize the largest and most valuable crop in the Pajaro Valley; and
  • Provide non-profit organizations the opportunity to raise funds and public awareness of their work and how their work makes Watsonville a better place for everyone.

Thank you to all who joined us in 2023 for a berry fun-filled weekend of great food, entertainment, and amazing art! Information for 2024 will be available Spring 2024!

Thank you 2023 Sponsors

Strawberry Festival Sponsors

๐Ÿ“ Calling all strawberry festival attendees ๐Ÿ“

We want to hear your feedback! Please take a moment to complete our survey and help us create an even sweeter festival next year! Thank you. We can't wait to hear your


Vendor Information

Our vendor spaces for this year's festival are being managed by our community partners. Interested vendors can contact the following:

Art Vendors: Monica Galvan - specialevents@artedelcorazon.com  

Food & Retail Vendors: Jesus Madrigal - chuymad@gmail.com 

Retail Vendors: Victor Garcia - estudiosalegriamusical@yahoo.com

Sponsor this event