The Watsonville Strawberry Festival is the largest attended special
event in downtown Watsonville and provides significant exposure for our
sponsors. Some facts from the 2016 festival include:
Estimated attendance of 40,000 at this admission free event
Nearly 50% of the attendees were from Watsonville
Attendee demographics mirrored the demographics of the city and the Pajaro Valley
89% of the attendees said they would return in 2017
15 non-profit organizations participated in Strawberry Lane and raised a total of more than $10,000
22 non-profit organization took advantage of the opportunity to inform the public of their services in the designated free non-profit organization area
67 commercial vendors participated in the event
The event was featured and advertised on KSBW and Univision, and in the Registered Pajaronian and the Santa Cruz Sentinel
Thank You
A special thank you to sponsors of the 2023 Watsonville Strawberry Festival!