Get ready for a weekend of sweet summer fun—the Watsonville Strawberry Festival returns to historic downtown Watsonville on Saturday, August 2 and Sunday, August 3!
This free, family-friendly festival features live entertainment, carnival rides, kids’ activities, local artisans, business and specialty vendors, and a mouthwatering variety of food. Strawberry lovers can look forward to creative berry-infused treats like pizza, tacos, churros, popcorn, shortcake, beer, and more!
Don’t miss the Driscoll’s Flavor Taste Tent, where you can sample fresh berries, and be sure to catch crowd favorites like the Pie-Eating Contest and Berry Best Dressed Contest. Plus, view entries for the 2025 Strawberry Festival Poster Art Contest on display at the Pajaro Valley Arts Porter Building during the festival.
Kick off the weekend with the Strawberry Jam 1K/5K Fun Run/Walk on Saturday morning, hosted by the Friends of Watsonville Parks and Community Services and the Rotary Club of Freedom. This relaxed, scenic course winds through Watsonville’s beautiful slough trails. Visit Active.com to sign up!
Don’t miss this cherished Watsonville tradition that celebrates community, creativity, and all things strawberry. Mark your calendars and bring your family and friends for a weekend packed with fun, food, and festivities!
Follow us on Instagram and Facebook @watsonvillestrawberryfestival or visit watsonvillestrawberryfestival.com for the latest updates on entertainment, parking, and more.