Measure D

In 2016, Santa Cruz County voters approved Measure D, a one-half cent sales tax that funds transportation projects for 30 years. A portion of the funding is managed and spent in Watsonville and cannot be taken away by the State for other projects. Each year, the City develops a five-year expenditure plan.

Measure D funding received in FY 2019-2020 was used on the following projects:

Bycicle Safety ImprovementsBicycle Safety Improvements

Support pedestrian and bicycle safety education at Watsonville schools.   This included pedestrian and bicycle safety training in elementary schools, providing bicycles and bicycle safety training for middle school students and training high school students to mentor the middle school students receiving the bicycles.  It also included sponsoring Bike to Work activities in Watsonville.

Green Valley Rd ImprovementsGreen Valley Rd Improvements  

Prepare construction plans for improving Green Valley Road between Freedom Blvd and the City Limits.  Improvements will include reconstructing the roadway, installing median islands, restriping the road and removing and replacing some driveways and curb ramps.

Lee Rd Trail
Lee Road Trail

Prepare construction plans and permit applications for 1.4 miles of pedestrian and bike trail and facilities on Harkins Slough Road and Lee Road from Pajaro Valley High School to the railroad crossing at Lee Road.

Maintain Roads
Maintain Roads

Evaluate the condition of existing City roads and develop a schedule for their maintenance and repair.

Maintain Improve Trails
Maintain & Improve Trails

Prepare construction plans for repair of existing slough trails, acquire permits for constructing new trails and restore landscaping and wetland adjacent to slough trails.

Pedestrian Traffic Safety
Pedestrian & traffic Safety

Provide bicycle and pedestrian safety education materials, design and repair traffic signals, install green bicycle lanes on various City streets.

Watsonville students earn bikes through Measure D funds from Watsonville  
making fidget spinners

Bicycle Safety training to City elementary and high school students Downtown Revitalization involving installation of lighting on Main St.  
Walk Smart Program at Starlight School                        Downtown Lighting

Pedestrian and Traffic Safety improvements including a flashing beacon on Main Street at Peck Street.
Flashing Beacon at Main and Peck

Projects to be done in later years include:
Freedom Boulevard improvements from Alta Vista Avenue to Green Valley Road include reconstruct roadway, remove and replace non-ADA compliant driveways and curb ramps, install high visibility crosswalks, upgrade existing bus shelter and install new traffic signal at Sydney Avenue.

Freedom Boulevard improvements from Green Valley Road to Airport Boulevard include repair and resurface damaged roadway and bike lanes, replace damaged sidewalks, add pedestrian facilities where none exist.

Pajaro Valley High School Connector Trail project will develop a pedestrian and bicycle path from Airport Boulevard to Pajaro Valley High School and Harkins Slough Road.

You can visit the Santa Cruz County Regional Transportation Commission (SCCRTC) Website for more information on Measure D.